Ziqiong Li nisqap Xiao Liu 30th Anniversary Haywarikuy Kajón diseñon

Ziqiong Li nisqap Xiao Liu 30th Anniversary Haywarikuy Kajón diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2025

Xiao Liu 30th Anniversary Haywarikuy Kajón

Ziqiong Li rurasqa

Mañakuq: ONE DESIGN Brand Co., Ltd

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#163859 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Xiao Liu 30th Anniversary Haywarikuy Kajón nisqamanta

Kay ruwayqa kimsa chunka yalliqmanta rantiywasikuniyuq hatun empresapaq wakichisqa, Xi'an hatun llaqtapi. P'akiypaq ruwayqa rantikunakunapa kawsayninwan allintamanta ch'ikanyachisqa. Pachapa temanta sumaqta churan empresapa rantikunakunapawan kuska pacha puriyninchikta rikuchinapaq, empresapa sunqu yuyayninkunata wiñaynintatawan rikuchispa. Chaymanta, rantikunakunapa sunqu rimanakuyninkuta hapichakun. ¡Ama pacha ch'akipachunchu, wiñaypaqmi huñunakusqa kanchik!

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Xiao Liu 30th Anniversary Haywarikuy Kajón A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Xiao Liu 30th Anniversary Haywarikuy Kajón ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Xiao Liu 30th Anniversary Haywarikuy Kajón achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Tupukuna & P'istuy: 440mmx240mmx130mm
Etiquetakuna: 30th anniversary, gift-box design, years, company
Ruway Tecnología: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
T'aqwiy: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Kallpachay: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Llamk'ay Pacha: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Purichiy Puriy: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Huñu Runakuna: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.