Kikumi Yoshida nisqap Vegetable Box P'akiy diseñon

Kikumi Yoshida nisqap Vegetable Box P'akiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2025

Vegetable Box P'akiy

Kikumi Yoshida rurasqa

Mañakuq: Hagata Farm

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#164661 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Vegetable Box P'akiy nisqamanta

Kay ruwayqa yura-mikhuykunata allpamanta paqarisqa arte hina musuqmanta hamut'an, rikuyninkuwan q'apayninkuwanpas musyaykunata kallpachaspa. Siq'iqa, intimanta yuyaychasqa, zanahoriaq chawpi kuchuyninta rikuchin, quyuqwan chasquiqpa tinkiyninta qawarichispa. Kay ruwayqa reqsisqa yura-mikhuykunata musuq, kamaqpacha ñanpi rikuchin. Etiquetakuna rurasqa kanku materialkunamanta mayqinkunam p'akiypa hunt'a kayninta waqaychanku, sipiykuy qipamanta wakmanta llamk'anapaqi atispa. Kay yuyaysapa qhawariywanqa yura-mikhuykunapa rikunakuy chaninninta kallpachan, sipiykuna hina aswan yuyayniyuq ruraspa, quyuqpaqwan chasquiqpaqwan experienciata aswan ukunchaspa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Vegetable Box P'akiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Vegetable Box P'akiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Vegetable Box P'akiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Tupukuna & P'istuy: 300 mm (w) x 235 mm (d) x 70 mm (h)
Etiquetakuna: gift, package design, farmer, vegetable, foil stamping
Ruway Tecnología: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Diseño Sasachakuy: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
T'aqwiy: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Kallpachay: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Llamk'ay Pacha: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Purichiy Puriy: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Siq'i Hayñikuna: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.