Ximena Ureta nisqap 128 Bpm Gin Botella Pakachina (Envase) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.
QuriPilluchina· 2025
128 Bpm Gin Botella Pakachina (Envase)
Ximena Ureta rurasqa
Mañakuq: Contraseña Magazine
Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq
Taripasqa Premio Atipaq
#165216 nisqapaq Premio Kayninta TaripayDiseñomanta
128 Bpm Gin Botella Pakachina (Envase) nisqamanta
128 Bpm nisqaqa gin botellapaq huk pakachina hinallataq etiqueta diseñom. Kay sutiqa 128 takyay sapa minuto nisqa takiy tempoman rikch'akun, chayqa kusisqa sunqupa takyayninwan t'inkisqa kachkan. Kay yuyayqa Blues nisqa takiymanta paqarin, chay takiy laya achka qhipa takiy layakunata paqarichirqa. Pisqukunaqa takiypa willay pachanta puriyninta rikuchinku, hinallataq ginpi churakusqa qurakunata huñunku. Raprakunaqa paqarichiy qispi kayta rikuchin. Ñawpaq hinaspa qhipa etiquetakunaqa k'askakuq algodon rapipi ñit'isqa kanku, mana llipipiq, llamp'u tukukuyniyuq. Quri laminawan, varnizwan, huqarisqa hinaspa uraykachisqa ñit'iykunawan kay diseñoqa hunt'asqa kachkan.
Riqsichiy
A' Design Award Quri Premiu nisqamanta
128 Bpm Gin Botella Pakachina (Envase) A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. 128 Bpm Gin Botella Pakachina (Envase) ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. 128 Bpm Gin Botella Pakachina (Envase) munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Tupukuna & P'istuy
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Etiquetakuna
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Ruway Tecnología
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Diseño Sasachakuy
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- T'aqwiy
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Kallpachay
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Llamk'ay Pacha
- 128 Bpm was launched in Chile on September 4, 2024.
- Purichiy Puriy
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Huñu Runakuna
- Art Direction and Design: Ximena Ureta
- Siq'i Hayñikuna
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
Auspiciasqa
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