Jiwon Jung nisqap Foogo K'ipichay Ruway diseñon

Jiwon Jung nisqap Foogo K'ipichay Ruway diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2025

Foogo K'ipichay Ruway

Jiwon Jung rurasqa

Mañakuq: Hongik University

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

13,247

Taripasqa Premio Atipaq

#167596 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Foogo K'ipichay Ruway nisqamanta

Foogo nisqaqa huk k'ipichay yuyaymi Coreano mikhuna kamyunkunamanta kallpachasqa, rikuchispa paqariy kayta, puriykuy atiyta, ruwaqpaqpas allin ruwayta. Uchuy mikhuna kamyun hina ruwasqa kaspa, karunchakun sapa kuti kaja k'ipichay kaymanta, rikuchinapaq Coreano ñan mikhuypa sunqunta. Imaymana kamyun rikch'akunata churaspa—kampu kamyunkuna, kamyunkuna, qhipa kamyunkuna—hap'in Coreano sunqu mikhuypa kuyuysapa sumaq kayninta. Lluqsinapaq ruk'ana yapan apakunapaq allin kayta, mana sasalla ruwanapaqpas. Ñawpa kawsay imakunata kunan pacha rikuchiywantin chaqruspa, Foogo qun huk ukhu rikuy kawsayta, ruwakuspa kawsay chaka hina, rakinakuspa Coreano mikhuypa willakuyninta sunqu sintiynintawan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Foogo K'ipichay Ruway A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Foogo K'ipichay Ruway sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Foogo K'ipichay Ruway yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Tupukuna & P'istuy: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Etiquetakuna: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Ruway Tecnología: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Diseño Sasachakuy: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
T'aqwiy: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Kallpachay: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Llamk'ay Pacha: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Purichiy Puriy: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patentekuna: This work is all original images not copyrighted.
Huñu Runakuna: Design Director : Jiwon Jung
Siq'i Hayñikuna: This work is all original images not copyrighted.