Samiqman pasay
PepsiCo Design and Innovation nisqap Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy diseñon

PepsiCo Design and Innovation nisqap Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.


BurunsiPilluchina· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy

PepsiCo Design and Innovation rurasqa

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Llinphikuna

Diseñomanta

Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy nisqamanta

Lay's Deep Ridged Spicy Flavor nisqa q'ipiy diseñoqa iskay ancha pisi ruwasqa mikhuna wallpasqakunapaq ruwakurqan, China llaqtapi rantikuq: Spicy Hot Strip chaymanta Spicy Stinky Tofu. Kay q'ipiyqa musuq runakuna, mikhunata thaskilla mikhunankupaq maskhaqkunaman chayananpaq ruwakurqan. Sinchi hina kallpayoq rikch'aykunaqa hatun kayninpi mikhunapa kanan sinchi katayninta sut'ita willan. Pukllay simi rikch'aynin diseñopa chawpinpi tarikun. Kallpasapa mikhuna fotografiakuna iskay wallpasqakunata llapan kallpanwan rikuchin. Chayta ruwaspaqa, kay pisi ruwasqa q'ipiykunaqa kawsayniyoq, ancha sut'illa reqsikuq identidadta charin.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Lays Deep Ridged Spicy Flavor Lto 2024 Mikhuna Q'ipiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta
In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Kallpachay
We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Auspiciasqa

Designers.org nisqamanta Aswan Karuman T'aqwiy

Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.

Allin Diseñoqa Hatun Riqsiyta Meresen

A' Design Award nisqaqa tukuy suyukunamanta allin diseñopaq juradowan qhawasqa premiom. A' Design Award nisqapi yaykuy, meresisqa riqsiyta, sutiyuq kayta, hatunchayta, ruwayniykipaq riqsichiyta tarinaykipaq. Ruwayniykita A' Design Award nisqapaq akllasqa kachun, munasqa A' Design Prize nisqapaq atipanakunaykipaq.

Akllasqa Kachun