Ningbo Mebox Brand Design Co., Ltd nisqap Shengquan Cerveza Q'ipiy Ruray diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2025

Shengquan Cerveza Q'ipiy Ruray

Ningbo Mebox Brand Design Co., Ltd rurasqa

Mañakuq: China Resources Snow Breweries (China) Qinghai Sales Branch

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

12,676

Taripasqa Premio Atipaq

#172352 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Shengquan Cerveza Q'ipiy Ruray nisqamanta

Shengquan nisqaqa huk cerveza q'ipiy rurayninmi, Tibetpa kawsayninmanta yuyarisqa. Botellaqa anqas llimp'ita apan, Kunlun pukyu unupa ch'uyanninta yuyarichispa, qullqi llimp'iwantaq riti urqukunapa umanta yuyarichin. Tibet runakunaq ñawpa p'achankunaq siluetankuna, chaymanta sumaq cruz dibujokunapas, kunan pacha rikch'aywan huñusqa kanku. Sut'i qillqasqa hina, sinchi llimp'ikunapas etiquetata ñawinchayta atisqa kanantam yanapan. Etiquetaqa, hinallataq hawa q'ipiypas, watiqmanta llamk'achikuq papelmanta rurasqam kanku. Botellaqa vidriomanta rurasqam, tapaykuqtaq metalmantam. Q'ipiyqa 238 chunka, 75 chunka, 75 chunka milímetrota tupun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Shengquan Cerveza Q'ipiy Ruray A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Shengquan Cerveza Q'ipiy Ruray sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Shengquan Cerveza Q'ipiy Ruray mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Tupukuna & P'istuy: 238mm*75mm*75mm
Etiquetakuna: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Ruway Tecnología: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Diseño Sasachakuy: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
T'aqwiy: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Kallpachay: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Llamk'ay Pacha: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Purichiy Puriy: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Huñu Runakuna: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang