Dheeraj Bangur nisqap Wellkaya Millets Yuyu Wayk'una diseñon

Dheeraj Bangur nisqap Wellkaya Millets Yuyu Wayk'una diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2026

Wellkaya Millets Yuyu Wayk'una

Dheeraj Bangur rurasqa

Mañakuq: Brandsthan

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

7,989

Taripasqa Premio Atipaq

#178726 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Wellkaya Millets Yuyu Wayk'una nisqamanta

Kay churana kamachiy yuyukunapa allin ruwayninkunata willakun sut'i qillqa churay wakichiywan chaymantapas allichasqa willakuy churaywan. Kimsa rikch'aykunata t'aqanku llimphi churaywan, kaqlla siq'i kuskachaywan, chaymantapas huch'uy rikch'anachiykunawan usqhaylla riqsinapaq. Ñawpa yuyu siq'ikuna ñawpa yuyu yachayta rikuchin, ichaqa sut'ichasqa churaykunaqa qhatu ukhukunapi ñawiriy atinata waqaychan. Pisilla sut'ichaykuna sut'ikayta kaqllakaytawan yanapan. Kay ruwayqa kawsay rikuchiykunata kunan pacha wakichiywan kuskachan, ñawiriy atinata t'aqakuytawan takyachispa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Wellkaya Millets Yuyu Wayk'una A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Wellkaya Millets Yuyu Wayk'una sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Wellkaya Millets Yuyu Wayk'una mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Tupukuna & P'istuy: 174 mm x 60 mm x 198 mm
Etiquetakuna: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Ruway Tecnología: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Diseño Sasachakuy: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
T'aqwiy: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Kallpachay: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Llamk'ay Pacha: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Purichiy Puriy: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.