Chen Zilong, Huang Yan and Zhu Xuguan nisqap Hua Shanday Ñawiwan Riqsichiy Unancha diseñon

Chen Zilong, Huang Yan and Zhu Xuguan nisqap Hua Shanday Ñawiwan Riqsichiy Unancha diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2026

Hua Shanday Ñawiwan Riqsichiy Unancha

Chen Zilong, Huang Yan and Zhu Xuguan rurasqa

Mañakuq: City University of Macau

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

8,418

Taripasqa Premio Atipaq

#180205 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Hua Shanday Ñawiwan Riqsichiy Unancha nisqamanta

Hua Shanday nisqaqa huk ñawiwan riqsichiy unancham, China suyupi Guangxi llaqtapi kaq Huashan Sumaq Pachapaq ruwasqa, chayqa UNESCO nisqap Teqsimuyuntin Herencia hina riqsisqa kachkan. Kay unanchaqa 2000 wata unay Huashan Qaqapi Llimpisqakunamanta hamun, chaykunataqa Luoyue runakuna ruwarqanku. Ñawpa totem nisqakuna, mañakuy raymikunata hinallataq huñusqa llamkayta rikuchiqkuna, horqosqa kanku hinaspa musuqmanta ruwasqa kanku chuya geometriya siqikuna hina. Llimpikunapa akllasqanqa ñawpa qaqa llimpisqakunapa puka ochre nisqa llimpinta waqaychan. Kay sistemaqa unanchakunapi, willakuy raphikunapi hinallataq digital nisqa willakuykunapi churasqa kachkan, chaynapi ñan maskayqa huk chayana atina yachachikuy experiencia kanampaq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Hua Shanday Ñawiwan Riqsichiy Unancha A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Hua Shanday Ñawiwan Riqsichiy Unancha sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Hua Shanday Ñawiwan Riqsichiy Unancha mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Designed for the Guangxi Huashan Scenic Area a UNESCO World Heritage site this project establishes the visual identity for Hua Shan Day. The core concept is the revitalization of the 2000 year old Huashan Rock Art. The design actively extracts and reconstructs ancient Luoyue totems depicting scenes of prayer and labor. By reinterpreting these raw historical symbols through a contemporary design language the project bridges the gap between deep archaeology and modern audiences. It transforms static heritage into a vibrant brand system ensuring the ancient visual legacy continues to inspire future generations.
Tupukuna & P'istuy: Primary Physical Application (Banners/Posters): 600mm x 900mm.
Etiquetakuna: Visual Identity, Huashan Rock Art, UNESCO World Heritage, Cultural Branding, Luoyue Culture, Heritage Preservation, Contemporary Reconstruction, Graphic Design, Guangxi China
Ruway Tecnología: The visual identity is designed with a digital first approach to minimize physical waste utilizing scalable vector graphics for online promotion and digital exhibitions. For necessary physical applications such as signage and merchandise the design strictly adheres to sustainable practices utilizing recycled paper stocks and soy based inks. The color palette remains faithful to the heritage site utilizing the specific Huashan Red ochre derived from the original hematite pigment used in the rock art ensuring visual consistency and cultural respect.
Diseño Sasachakuy: The main challenge was to breathe new life into ancient pictograms without losing their historical authenticity. Traditional approaches often result in rigid copying or overly abstract interpretations. The challenge was to find a balance making the 2000 year old symbols speak to a digital native audience while preserving their solemn heritage value. The solution lay in the methodology of contemporary reconstruction simplifying the complex rock textures into clean iconic graphics that are adaptable across media while retaining the soul of the original Luoyue visual language.
T'aqwiy: This research revitalizes the 2000 year old Huashan Rock Art UNESCO World Heritage for modern audiences. The team employed visual archaeology to decode Luoyue totems known as the Frog Man and extracted their geometric DNA from ancient pigments. These forms were reconstructed using contemporary design principles. The resulting visual system preserves historical authenticity while ensuring educational accessibility for future generations.
Kallpachay: The design draws direct inspiration from the awe inspiring Huashan Rock Art in Guangxi created by the Luoyue people during the Warring States period to the Eastern Han dynasty. We focused on the iconic monochromatic red ochre figures specifically the distinct forms representing ritual prayer The Frog Man and collective labor. The raw power dynamic postures and the spiritual connection between humans and nature found on the cliff faces served as the primary visual source. We sought not to copy but to decipher the primitive energy of these ancestors and translate it into a modern graphic narrative.
Llamk'ay Pacha: The project started in September 2025 in Guangxi, China and finished in December 2025. The project is located in the Huashan Scenic Area, Guangxi Zhuang Autonomous Region, China.
Purichiy Puriy: The design functions as an accessible cultural gateway. By simplifying archaeological figures into intelligible modern icons it lowers the cognitive barrier for visitors. The visual system is applied across the scenic area turning wayfinding and branding into an educational experience. Visitors can instantly recognize the motifs connecting the graphics on their tickets or phone screens directly to the cliffs in front of them. This creates a cohesive narrative loop that transforms a passive viewing of archaeological ruins into an engaging relatable cultural discovery.
Huñu Runakuna: Designer：CHEN ZILONG；
Designer：HUANG YAN；
Designer：ZHU XUGUAN；
Designer：YANG CHAO；
Designer：LIU XINYU；
Designer：GU JIAYUAN；
Designer：MAO YUTING；
Siq'i Hayñikuna: Image #1：CHEN ZILONG；
Image #2：HUANG YAN；
Image #3：ZHU XUGUAN；
Image #4：YANG CHAO；
Image #5：LIU XINYU；GU JIAYUAN；MAO YUTING；