Meituan Brand Design nisqap Waima Year of The Horse Aqha Wanku (Cerveza Churana) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2026

Waima Year of The Horse Aqha Wanku (Cerveza Churana)

Meituan Brand Design rurasqa

Mañakuq: Meituan Waima

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

5,897

Taripasqa Premio Atipaq

#182051 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Waima Year of The Horse Aqha Wanku (Cerveza Churana) nisqamanta

Waima Caballo Wata nisqaqa huk limitasqa edición aqha churanam, chinamanta Musuq Wata Caballopaq ruwasqa. Kay qispi butillaqa mana sapa kuti rikusqa muyu cilindru hina aqha rikch'ayninmantachu lluqsin, aswanmi huk sumaq rikch'ayniyuq, chawpinpi muyusqa, kunkanman hinallataq sikinman llañuyaspa. Phalaq kawallukunaqa rapran kicharisqa wichayman siqaspa rikuchikun, puka llamp'u cintakunawan hukllachasqa, chaykunataq hamuq watapaq allin munaykunata willanku. Huk 360 grado ruphachisqa esmalte lluch'usqaqa muyusqa hawanta p'istun, hinaspa chay siq'ikunaman kinsa dimensionniyuq patapata llamiyta hinallataq sumaq llipipiyta qun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Waima Year of The Horse Aqha Wanku (Cerveza Churana) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Waima Year of The Horse Aqha Wanku (Cerveza Churana) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Waima Year of The Horse Aqha Wanku (Cerveza Churana) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Tupukuna & P'istuy: height 298.5mm
diameter 86.9mm
Etiquetakuna: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Ruway Tecnología: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Diseño Sasachakuy: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
T'aqwiy: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Kallpachay: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Llamk'ay Pacha: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Purichiy Puriy: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Huñu Runakuna: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong