Backbone Branding nisqap Mirzam: Monsters Collection Chocolate P'akiy diseñon

Backbone Branding nisqap Mirzam: Monsters Collection Chocolate P'akiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriPilluchina· 2021

Mirzam: Monsters Collection Chocolate P'akiy

Backbone Branding rurasqa

Mañakuq: Backbone Branding

Pilluchina T'aqapi A' Design Award Quri Premiu Atipaq

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Taripasqa Premio Atipaq

#86552 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mirzam: Monsters Collection Chocolate P'akiy nisqamanta

UAE (Dubai)manta chocolate ruraqkuna, makiwan muhumanta ruwasqa chocolatepaq marcata necesitarqanku. Sutimanta identidadmanta, rurana diseñomanta p'akiykama, equipoqa sapa elementota admirakuypaq willakuywan tukuy yuyaypa muynimpi diseñarqanku. Marcaqa ñawpa Oriente ukhupi purisqamanta, qunqasqaña quchapa ñanninkunamanta kamachisqa karqan. Huk suyumanta huk suyuman purispa, manchay kawsaqkunawan, mitu willakuypi riqsisqa runakunawan tupanakuspa. P'akiy diseñoqa puriypa qhawayninmi, mitu willakuymanta cheqaq kayninpakama.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Mirzam: Monsters Collection Chocolate P'akiy A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Mirzam: Monsters Collection Chocolate P'akiy ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Mirzam: Monsters Collection Chocolate P'akiy munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Tupukuna & P'istuy: Width 31 mm x Depth 1 mm x Height 61 mm
Etiquetakuna: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Ruway Tecnología: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Diseño Sasachakuy: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
T'aqwiy: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Kallpachay: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Llamk'ay Pacha: January-September 2015, Yerevan, Armenia
Purichiy Puriy: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentekuna: Copyrights belong to Mirzam Chocolate Makers
Huñu Runakuna: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Siq'i Hayñikuna: All Photo Credits to Bacbkone Branding