Roberto Terrinoni nisqap East Side Italianomanta Maki Rurasqa Aswa diseñon

Roberto Terrinoni nisqap East Side Italianomanta Maki Rurasqa Aswa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

East Side Italianomanta Maki Rurasqa Aswa

Roberto Terrinoni rurasqa

Mañakuq: Roberto Terrinoni

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

12,947

Taripasqa Premio Atipaq

#88185 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

East Side Italianomanta Maki Rurasqa Aswa nisqamanta

Italia chawpinpi huk uchuy llaqtamanta maki rurasqa aswa, sapa aswataq huk willakuyniyuqmi, chaymanta sapa willakuy etiquetanpi qillqasqa kachkan. Sumaq hinaspa achka imakunapaqpas allin kasqanrayku, collage nisqa técnicanwan rikuy elementokunata churay atikunmi, chaykunam rikuchikun productoq sapan kayninta, ahinataq sutiq siminmanta, aswa layaymanta, ingredientesnimmanta yuyarichiykuna kachkan. Logo nisqa ruraynin, empresaq sapan kayninta rikuchin, huk mana sasachakuyniyuq formapi ruwasqa. Kay forma etiquetakunapi corte nisqapi hinaspa sapa aswaq símbolo sistemanpipas kutichisqa karqan, huk ruway personalizado, colorido hinaspa heráldico nisqawan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

East Side Italianomanta Maki Rurasqa Aswa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. East Side Italianomanta Maki Rurasqa Aswa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. East Side Italianomanta Maki Rurasqa Aswa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Tupukuna & P'istuy: 8,5x9 cm
Etiquetakuna: beer, collage, packaging, label, italy,
Ruway Tecnología: Paper, off-set print, screen printing polishing
Diseño Sasachakuy: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
T'aqwiy: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Kallpachay: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Llamk'ay Pacha: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Purichiy Puriy: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Siq'i Hayñikuna: video by east side brewing