Wen Liu and Bo Zheng nisqap Lidu Sorghum Baijiu Trago Waqaychana diseñon

Wen Liu and Bo Zheng nisqap Lidu Sorghum Baijiu Trago Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2020

Lidu Sorghum Baijiu Trago Waqaychana

Wen Liu and Bo Zheng rurasqa

Mañakuq: Shenzhen Oracle Creative Design Co., Ltd

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

18,031

Taripasqa Premio Atipaq

#89771 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Lidu Sorghum Baijiu Trago Waqaychana nisqamanta

Lidu Sorghum Baijiu nisqaqa huk chinasuyu sorghum trago waqaychanapaq diseñom kan. Puyñuqa qori qhawa (crystal) qhispi vidriomanta ruwasqam, q'umir llimp'iwan phukusqa, puyñu qillqasqan kunkapi qillqasqanwantaq muhu papelta churasqa. Tapaqa metalwan plasticowan huñusqam, wasa cajataq yana muhu papelmantam, qori yana dibujosniyuq. Waqaychanaqa 70 mm suni, 70 mm k'acha, 260 mm sayay nisqapim tarikun. Kaqllan rikch'ayqa ñawpaq puyñu muestramanta hurqusqam, kunan pacha ch'usaq (minimalista) estilotam qatin. Pisi materialkuna churasqaqa qhillichayta pisichan, wayna qharikunapa kusikuyninmanwantaq allinpuni tupan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Lidu Sorghum Baijiu Trago Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Lidu Sorghum Baijiu Trago Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Lidu Sorghum Baijiu Trago Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Tupukuna & P'istuy: The packaging size is 70mm in length, 70mm in width and 260mm.
Etiquetakuna: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Ruway Tecnología: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Diseño Sasachakuy: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
T'aqwiy: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Kallpachay: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Llamk'ay Pacha: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Purichiy Puriy: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Huñu Runakuna: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Siq'i Hayñikuna: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018