Alexander Cherkasov nisqap Love&wash Kapunapaq: Q'ipina diseñon

Alexander Cherkasov nisqap Love&wash Kapunapaq: Q'ipina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

Love&wash Kapunapaq: Q'ipina

Alexander Cherkasov rurasqa

Mañakuq: Love&wash

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

27,682

Taripasqa Premio Atipaq

#92436 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Love&wash Kapunapaq: Q'ipina nisqamanta

Love&wash nisqaqa huk q'ipina ruwaymi, taqsana p'achakunapaq churasqa, chaypi kachkan taqsana aku, taqsana llusk'a, kapsulakuna, ch'ichi hurquq ima. Kay yuyayqa p'achakuna kikinku marq'anakuq hina rikch'anayninwan khuyayta rikuchin. Llimphu p'achakunapaq akup etiquetanpiqa, huk anaranjado t'aqsa p'acha huk denim p'achawan marq'anakun. Logop qillqankunaqa kikin yuyayta kutichinapaqmi t'inkisqa kachkan. Qhipa llimphukunaqa ruwaykunata t'aqan, anqas qillqaqa musuq kayta llimphu kaytawan riqsichin. Kay q'ipinaqa kartunwan plastikowanmi ruwasqa, biodegradable nisqa materialkunatapas wakichisqa kachkan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Love&wash Kapunapaq: Q'ipina A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Love&wash Kapunapaq: Q'ipina ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Love&wash Kapunapaq: Q'ipina achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Tupukuna & P'istuy: This packaging is planned to be based on biodegradable materials.
Etiquetakuna: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Ruway Tecnología: This packages are made of the following materials: cardboard, plastic.
Diseño Sasachakuy: It was necessary to stick to one main idea and filter out all unnecessary options.
T'aqwiy: There was carried an analysis of the market for Laundry products and analysis of target audience.
Kallpachay: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Llamk'ay Pacha: The project was prepared for several month at the beginning of 2019 in Moscow
Purichiy Puriy: Consumers will feel love and care in this concept.
Huñu Runakuna: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin