Somethink Brand nisqap Ccpuerh Tea Té Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Ccpuerh Tea Té Waqaychana

Somethink Brand rurasqa

Mañakuq: Ccpuerh

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

12,616

Taripasqa Premio Atipaq

#92660 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Ccpuerh Tea Té Waqaychana nisqamanta

Ccpuerh Tea nisqaqa, tanqasqa hinaspa aysasqa téta huk kutilla waqaychanapaq disiñom kan. Waqaychanaqa muyu aluminio latañam, quri qillayllawan qillqasqa tapayuq, bronce hinaspa dibujuyuq, hinaspa seda-llimp'iy qillqayuq. Latqa 80 mm ruyrunta charin, 70 mm sayaynin ukhupi hinaspa 10 mm tapan sayaynin. Kimsa qillqasqa ruwaykuna, muyu, prismático hinaspa kinsa k'uchuyuq, sut'inchan huch'uy muyu téta, huch'uy tawa k'uchu téta hinaspa aysasqa téta. Huk hukniraq lata llimp'ikuna sut'inchan huk hukniraq té pokoy pachata, chayrayku rantiqkuna utqhaylla riqsinku sapa productota. Kay disiñoqa ñawpa tétaman huk sasampalla hinaspa kunan pachapi rikch'aytam qun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Ccpuerh Tea Té Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Ccpuerh Tea Té Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Ccpuerh Tea Té Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Tupukuna & P'istuy: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Etiquetakuna: Packaging, tea, color, fashion, youth
Ruway Tecnología: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Diseño Sasachakuy: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
T'aqwiy: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Kallpachay: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Llamk'ay Pacha: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Purichiy Puriy: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Huñu Runakuna: Astro Wong
Dorne Tsui
Jr Deng
KC To
Siq'i Hayñikuna: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.