Heesoo Son and Seoyeon Yoon nisqap Darin Corea Qhali Mikhuykunapaq P'istuna Diseño diseñon

Heesoo Son and Seoyeon Yoon nisqap Darin Corea Qhali Mikhuykunapaq P'istuna Diseño diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

Darin Corea Qhali Mikhuykunapaq P'istuna Diseño

Heesoo Son and Seoyeon Yoon rurasqa

Mañakuq: Darin

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

39,886

Taripasqa Premio Atipaq

#92688 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Darin Corea Qhali Mikhuykunapaq P'istuna Diseño nisqamanta

Darin nisqaqa kunan pachap runakunata qispichin Coreap ñawpaq qhali mikhuy rurukuna mana munasqanmanta sayk'usqa llaqtapi, sanu, grafico sut'iyuq kaqwan p'istuykunata kunan pacha runakunap yuyayninkuman apachispa, mana diseñasqa siq'ikuna hina ñawpaq Corea qhali mikhuy wasikunapi llamk'achisqa kaqmanta. Tukuy diseñokunaqa yawar puririymanta motivokunamanta ruwasqa kanku, sayk'usqa 20 watayuqmanta 30 watayuqkama runakunaman kallpata qhalitapas quspa rikuchispa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Darin Corea Qhali Mikhuykunapaq P'istuna Diseño A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Darin Corea Qhali Mikhuykunapaq P'istuna Diseño ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Darin Corea Qhali Mikhuykunapaq P'istuna Diseño achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Tupukuna & P'istuy: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Etiquetakuna: package design, korea, graphic design, pattern, healthcare, branding
Ruway Tecnología: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Diseño Sasachakuy: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
T'aqwiy: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Kallpachay: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Llamk'ay Pacha: The project started in September 2018 in Korea and finished in November 2018
Purichiy Puriy: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Huñu Runakuna: Heesoo Son
Seoyeon Yoon
Siq'i Hayñikuna: Heesoo Son and Seoyeon Yoon