Villa Karuma Фирменный стиль — Don Mostachon Marketing

Работа Villa Karuma Фирменный стиль дизайнера Don Mostachon Marketing является высоко ценимым лауреатом престижной премии 2026 Бронзовая премия A' Design Award в конкурсной категории Дизайн графики, иллюстрации и визуальных коммуникаций.

БронзоваяГрафика· 2026

Villa Karuma Фирменный стиль

Автор: Don Mostachon Marketing

Клиент: Don Mostachón Marketing

Лауреат премии Бронзовая премия A' Design Award в категории Графика

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Цвета

Дизайн

О дизайне Villa Karuma Фирменный стиль

Villa Karuma — это фирменный стиль, созданный для глэмпинг-курорта в Коатепеке, Веракрус, Мексика. Название сочетает слова из местного языка майя, означающие «небо» и «ночь». В словесном знаке используется стилизованный антиквенный шрифт с прописными буквами, тонкими и неравномерными штрихами. Внутри буквы U звезда и волнистое основание символизируют небо и землю. Иллюстрации в литографическом стиле изображают домики и окружающий ландшафт. Цветовая палитра объединяет земляные тона с золотисто-жёлтым, синим, зелёным и тёплым коричневым, и каждый оттенок напоминает об определённом моменте дня.

Признание

О награде Бронзовая премия A' Design Award

Villa Karuma Фирменный стиль — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Villa Karuma Фирменный стиль станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Villa Karuma Фирменный стиль прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: Villa Karuma is a magical retreat whether you're escaping routine, celebrating love, or seeking a unique weekend experience, there’s always a reason to enjoy our cabin. Villa Karuma is more than a stay it’s an immersive experience where rest and adventure merge in harmony. Nestled in the heart of high-altitude coffee plantations and generous nature, this place cultivates moments that transcend the senses and live on in memory.
Размеры и упаковка: Complementing the logo, lithographic style illustrations capture the architectural charm of the cabins and the surrounding natural landscape. These visual elements enhance the brand identity and serve as signature motifs throughout brand communications.
The color palette blends earth tones that evoke peace with golden yellows of sunrise, the blues of open skies, lush greens of nature, and the warm browns of dusk. Each hue represents a moment of the day, a state of mind, a promise of tranquility.
Теги: branding, mexican, mexico, agency, brand, naming, experience
Технология производства: Villa Karuma’s visual identity begins with a stylized serif typeface, all in uppercase, featuring fine, irregular strokes that balance timeless elegance with modern dynamism.

The logomark finds expression in the letter U, where sky and earth are represented through a star and a wavy base symbols of freedom, resilience, and connection. The star, reflected in a natural spring, evokes renewal, abundance, and the fertile spirit of Villa Karuma.
Дизайнерская задача: The narrative is rooted in the authenticity of its natural setting. The communication strategy embraces an adventurous, magical, playful, and soulful tone of voice designed to connect emotionally with those in search of meaningful experiences.
Immersive photography, organic patterns, distinctive typography, and a harmonious color system all come together to create an aspirational brand that resonates with a mindful lifestyle one that values connection with nature and the beauty of slowing down.
Исследование: The branding and experience design of Villa Karuma is grounded in qualitative and contextual research across experiential tourism, nature-based hospitality, and regional cultural identity.

Key insights include:

Demand for experiential escape
Travelers increasingly seek short, meaningful escapes from routine, prioritizing emotional value over traditional luxury. Villa Karuma responds by positioning itself as a “moment to live and feel,” not just a stay.
Nature as a primary emotional driver
Research indicates that environments centered on landscape, silence, and natural elements significantly enhance relaxation and memory formation. Villa Karuma leverages its location in Coatepec’s natural surroundings to create this effect.
Hybrid model: comfort + authenticity
The success of glamping lies in balancing immersion in nature with essential comforts. Villa Karuma integrates full amenities (connectivity, services, infrastructure) without breaking the natural narrative.
Cultural layering increases perceived value
Experiences tied to local identity—such as coffee culture, ecological routes, and regional storytelling—enhance differentiation and emotional connection.
Memory-driven hospitality
Guests value destinations that enable meaningful, shareable moments. Villa Karuma’s design encourages intimate, reflective, and visually compelling experiences, reinforcing long-term recall and word-of-mouth.

These findings informed a branding system where Villa Karuma operates not as lodging, but as a curated platform for emotional, cultural, and natural experiences, rooted in the essence of Coatepec.
Вдохновение: Villa was chosen for the warmth and intimacy it conveys: a cozy refuge, close to the sky. Karuma is inspired by the meeting point of sky and night. From the Mayan Mexican roots that surround Coatepec, México, we combined Ka’an (sky) and Aruma (night) to create a name that honors the local cosmovision while offering a unique sensory experience. The villa of the night sky a privileged place to gaze at the stars without city light pollution, where time slows down and the soul finds peace
Продолжительность проекта: Coatepec Veracruz, México
Рабочий процесс: Villa Karuma is designed as a progressive immersion into nature, intimacy, and cultural connection, where the user journey evolves from escape to emotional reconnection.

The experience begins at the moment of booking, where the brand positions itself not as accommodation, but as a “moment to disconnect and reconnect.” This expectation frames the entire interaction.

1. Arrival & Disconnection
Located just outside Coatepec, the user transitions physically and mentally from urban routine into a natural environment. The arrival experience is intentionally simple and frictionless, allowing the surroundings—forest, silence, and landscape—to become the first emotional trigger.

2. Stay & Immersion
The cabin operates as a self-contained yet open experience. Guests interact with the space through:

Private moments (rest, terrace views, stargazing)
Social rituals (cooking, fire, shared meals)
Nature engagement (outdoor areas, surrounding landscape)

The design encourages slow living, where time perception shifts and the user becomes fully present.

3. Exploration & Cultural Connection
The experience expands beyond the cabin through curated activities such as coffee culture tours, nature routes, and local explorations. These experiences transform the stay into a cultural immersion rooted in Coatepec’s identity.

4. Memory & Emotional Continuity
The interaction culminates in highly shareable and memorable moments—sunsets, night skies, and personal milestones—reinforcing emotional attachment. The brand extends beyond the stay through memory, storytelling, and digital recall.

Overall, Villa Karuma’s flow is designed to be intuitive, low-intervention, and emotionally driven, allowing the user to naturally transition from guest to participant in the experience.
Участники команды: Raul Terashima
Daniela Villalobos
Luis A Rodela
Karla Fierro