Ten Плакаты — Kalyani Kamat Bambolkar and Ling Lee

Работа Ten Плакаты дизайнера Kalyani Kamat Bambolkar and Ling Lee является высоко ценимым лауреатом престижной премии 2020 Серебряная премия A' Design Award в конкурсной категории Дизайн графики, иллюстрации и визуальных коммуникаций.

СеребрянаяГрафика· 2020

Ten Плакаты

Автор: Kalyani Kamat Bambolkar and Ling Lee

Клиент: Kingston University, Kingston School of Art

Лауреат премии Серебряная премия A' Design Award в категории Графика

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Цвета

Дизайн

О дизайне Ten Плакаты

Этот дизайн представляет собой кампанию для показа мод Кингстонского университета. Фотография для этой кампании сделана путем создания 'X' отметки на теле модели, которые указывают на символику одежды на теле. 'X#039; также указывает на десятилетие школы моды Кингстонского университета. Всем гостям было разослано электронное письмо, а плакаты и брошюры были выставлены в Лондонском музее дизайна.

Признание

О награде Серебряная премия A' Design Award

Ten Плакаты — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Ten Плакаты станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Ten Плакаты — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Размеры и упаковка: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Теги: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Технология производства: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Дизайнерская задача: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Исследование: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Вдохновение: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Продолжительность проекта: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Рабочий процесс: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Патенты: The posters and images are owned by Kingston University.
Участники команды: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Авторы изображений: All Photo credits: Kalyani Kamat Bambolkar