Lord Qu Umwihariko w'Igishushanyo na Siyu Xu

Umushinga Lord Qu Umwihariko w'Igishushanyo wa Siyu Xu ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Lord Qu Umwihariko w'Igishushanyo

na Siyu Xu

Umukiriya: MET Creative Brand

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100477

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lord Qu Umwihariko w'Igishushanyo

Lord Qu ni umwihariko w'igishushanyo washinzwe ku bw'ikirango cy'ibiribwa biciriritse muri Quzhou, mu Bushinwa. Uyu mwihariko ugaragaza umuco gakondo w'ibiribwa by'Abashinwa mu buryo bugezweho kugira ngo bareshye abaguzi bakiri bato. Ikirangantego cy'ibanze ni umuntu ushingiye kuri Confucius, kandi umusatsi we uboshywe ugafata imiterere y'umugati utetsi n'umwuka (steamed bun). Amashusho y'inyuguti (cartoon) akoze mu mirongo ahuza uyu muntu n'ibimenyetso by'amateka nk'idragoni iguruka, Urusengero rwa Confucius, ndetse n'ibicu byiza bigaragaza amahirwe. Ikimenyetso cy'izuru ry'ingurube gikoreshwa ku bikoresho byo gutetsa umwuka (steamers), ibikoresho byo kuriramo, amatara, ndetse n'inyuma y'intebe mu kibanza cy'ibiribwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Lord Qu Umwihariko w'Igishushanyo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lord Qu Umwihariko w'Igishushanyo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lord Qu Umwihariko w'Igishushanyo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Ibipimo n'Ipaki: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Ibibazo Fatizo: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Ikoranabuhanga ryo Guteza Imbere: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Ikibazo cy'Ishusho: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Ubushakashatsi: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Ibyatumye Habaho: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Igihe cy'Umushinga: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Uburyo bw'Imikorere: The designers create a story for IP, personify the ingredients in the main products.
Patente: Copyrights belong to Siyu Xu, 2018.
Abagize Itsinda: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Abafotoye: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.