Branding Accademia of Perugia Sisitemu Yo Kwamamaza No Kwiyamamaza na Paul Robb

Umushinga Branding Accademia of Perugia Sisitemu Yo Kwamamaza No Kwiyamamaza wa Paul Robb ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2021

Branding Accademia of Perugia Sisitemu Yo Kwamamaza No Kwiyamamaza

na Paul Robb

Umukiriya: Accademia Di Belle Art Perugia

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #108380

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Branding Accademia of Perugia Sisitemu Yo Kwamamaza No Kwiyamamaza

Accademia yo muri Perugiya, yari ikeneye indangamuntu nshya igaragara kugirango yerekane icyifuzo cyikigo cyo kwimuka vuba ahazaza. S & amp; P yakoranye nabakozi ba ABA hamwe nabanyeshuri kugirango bashiremo amashami atandukanye hamwe na Academy. Abashushanya & # 039; imbogamizi kwari ugushiraho ibiranga bihuriweho biranga imiterere nubwubatsi nabyo byatanze umwihariko kumasomo amwe. Bashyizeho sisitemu iranga imbaraga, ikomeye, kandi nziza ikora mubuhanzi butandukanye birinda clichés zisanzwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Branding Accademia of Perugia Sisitemu Yo Kwamamaza No Kwiyamamaza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Branding Accademia of Perugia Sisitemu Yo Kwamamaza No Kwiyamamaza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Branding Accademia of Perugia Sisitemu Yo Kwamamaza No Kwiyamamaza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Ibipimo n'Ipaki: Online and outdoor campaign
Ibibazo Fatizo: Type, Campaign, Art school
Ikoranabuhanga ryo Guteza Imbere: The material was both digital and print
Ikibazo cy'Ishusho: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Ubushakashatsi: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Ibyatumye Habaho: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Igihe cy'Umushinga: June-October, Perugia Italy
Uburyo bw'Imikorere: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Abagize Itsinda: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Abafotoye: Paul Robb