The Cairo Citadel Umwihariko w'Ikigo na Rana Galal

Umushinga The Cairo Citadel Umwihariko w'Ikigo wa Rana Galal ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

The Cairo Citadel Umwihariko w'Ikigo

na Rana Galal

Umukiriya: Rana Galal

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

9,140

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #113295

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Cairo Citadel Umwihariko w'Ikigo

Cairo Citadel ni umwihariko w'ikigo washizweho ku bw'ahantu gakondo mu misozi ya Egypt. Uyu mwihariko ushingiye ku gitekerezo cy'itandukaniro, kigaragazwa mu nteruro City of Contrast (Umujyi w'Itandukaniro). Ibara ry'umukara n'umweru ni ibara nyamukuru, naho ibara rya kabiri rikagaragaza ikintu cy'amateka cyabereye imbere muri iyi Citadel. Ikirango kirimo indimi ebyiri (bilingual logo) gishushanyijwe mu buryo bw'igishushanyo cy'imbago kigabanyijwemo mu mbago ebyiri zirebana, bigaragaza impinduka z'umuco. Ubwoko bw'inyuguti Helvetica Neue bwatoranyijwe nk'ubwoko nyamukuru kubera imisusire yabwo yoroshye kandi ya geometrike. Nyuma haje gushyirwaho uburyo bw'ibimenyetso (signage system) bushingiye ku gitekerezo kimwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

The Cairo Citadel Umwihariko w'Ikigo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. The Cairo Citadel Umwihariko w'Ikigo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. The Cairo Citadel Umwihariko w'Ikigo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Ibipimo n'Ipaki: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Ibibazo Fatizo: Logo, Branding, Signage system, Typography, Visual Identity
Ikoranabuhanga ryo Guteza Imbere: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Ikibazo cy'Ishusho: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Ubushakashatsi: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Ibyatumye Habaho: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Igihe cy'Umushinga: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Uburyo bw'Imikorere: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patente: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Abagize Itsinda: none.