Meet Rebrand Kuranga na Mengchao Wu, Hao Li and Sijia Zhang

Umushinga Meet Rebrand Kuranga wa Mengchao Wu, Hao Li and Sijia Zhang ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2021

Meet Rebrand Kuranga

na Mengchao Wu, Hao Li and Sijia Zhang

Umukiriya: Meet

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

42,973

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #115712

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Meet Rebrand Kuranga

Guhura ni resitora ya barbecue yo muri koreya yibasira urubyiruko. Inshingano z'abakiriya kuri Mengchao, Hao na Sijia nugushiraho icyerekezo cyubuhanzi hamwe nindangamuntu igaragara kugirango bagaragaze ishusho nziza kandi bamenyekanishe inyama zitandukanye. Imiterere yinyama kuri grill isanzwe yerekana geometrie. Iki gitekerezo kiganisha ku ntambwe yigitekerezo, gihuza inyama zitandukanye, ibiryo byo mu nyanja nimboga hamwe na geometrike yihariye. Imiterere itandukanye hamwe nibishusho biha geometrike ikinisha kandi ishyushye ya nyuma.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Meet Rebrand Kuranga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Meet Rebrand Kuranga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Meet Rebrand Kuranga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Ibipimo n'Ipaki: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Ibibazo Fatizo: Branding, Graphic Design, Visual Identity, BBQ, Food
Ikoranabuhanga ryo Guteza Imbere: Adobe suite, Video Production, Printing, Package Design
Ikibazo cy'Ishusho: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Ubushakashatsi: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Ibyatumye Habaho: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Igihe cy'Umushinga: 3 mouths
Executed in NYC and shanghai
Uburyo bw'Imikorere: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Abagize Itsinda: Mengchao Wu
Hao Li
Sijia Zhang
Abafotoye: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li