Krafton Primary Function: Igishushanyo cy'Uburambe bw'Ikirango na Plus X

Umushinga Krafton Primary Function: Igishushanyo cy'Uburambe bw'Ikirango wa Plus X ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2021

Krafton Primary Function: Igishushanyo cy'Uburambe bw'Ikirango

na Plus X

Umukiriya: Krafton

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #115949

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Krafton Primary Function: Igishushanyo cy'Uburambe bw'Ikirango

Krafton ni igishushanyo cy'uburambe bw'ikirango cyakorewe itsinda rya sitidiyo zikora imikino ya videwo. Uburyo bw'igishushanyo cy'ikimenyetso bugaragaza icyarumye kimwe cya buri kirango cy'ubwiyunge n'ubudahwema bw'itsinda. Igishushanyo cyavuye ku kimenyetso cy'umuryango w'abakozi b'ubuhanzi wo mu gihe cyo Hagati, kandi urukuta rufite ishusho y'ingabo rukoreshwa nk'ishingiro ryayo. Ishusho imwe y'ikimenyetso ikoreshwa ku birango byose by'ubwiyunge kandi itandukanywa n'amabara yagenwe. Ibimenyetso, amabara, imyandikire n'ibishushanyo by'ingenzi bikoreshwa mu bice bitandukanye by'ihuza nk'amakarita y'ubucuruzi, amafishi, udushushanyo n'amamenyesha.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Krafton Primary Function: Igishushanyo cy'Uburambe bw'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Krafton Primary Function: Igishushanyo cy'Uburambe bw'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Krafton Primary Function: Igishushanyo cy'Uburambe bw'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Ibipimo n'Ipaki: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Ibibazo Fatizo: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Ikoranabuhanga ryo Guteza Imbere: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Ikibazo cy'Ishusho: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Ubushakashatsi: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Ibyatumye Habaho: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Igihe cy'Umushinga: The project proceeded for 9 months in Seoul, South Korea.
Uburyo bw'Imikorere: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patente: Copyrights belong to Plus X Co.
Abagize Itsinda: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Abafotoye: Plus X