Umano Umwirondoro w'Ikirango na Ruis Vargas

Umushinga Umano Umwirondoro w'Ikirango wa Ruis Vargas ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

Umano Umwirondoro w'Ikirango

na Ruis Vargas

Umukiriya: Laika

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #116954

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Umano Umwirondoro w'Ikirango

Umano ni umwirondoro w'ikirango wakozwe ku bw'ibaari ya hoteri iri i Sao Paulo, muri Berezile. Uyu mwirondoro ushingiye ku "anthropophagy" y'umuco, ari igitekerezo cyo mu buvanganzo kihuza urwenya n'ubusobanuro bushya bw'ibintu bituruka hanze. Uyu mushinga urimo ikirango-nyandiko (logotype), amakarita y'ubucuruzi yanditswe ku mpapuro za offset zifite uburemere bwa gramu 300, urutonde rw'ibiribwa (menu), agafuka, igishushanyo cy'ubuso, n'amaposita yacapishijwe ku mpapuro za offset zifite uburemere bwa gramu 75 zunzwe ku nkuta zo mu mazu. Ibishushanyo n'ubwubatsi bihuzwa kugira ngo bikore inkuru zigaragara mu buryo bushya bw'ibyo umuntu abona mu mujyi n'imivugo y'aho hantu. Intego ni ukwiyegura ku buryo busanzwe kandi bukurikiza amategeko busanzwe bukoreshwa muri ba hoteri ba kera.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Umano Umwirondoro w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Umano Umwirondoro w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Umano Umwirondoro w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Ibipimo n'Ipaki: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Ibibazo Fatizo: Brand, poster, logotype, illustration, visual identity, Laika Design
Ikoranabuhanga ryo Guteza Imbere: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Ikibazo cy'Ishusho: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Ubushakashatsi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Ibyatumye Habaho: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Igihe cy'Umushinga: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Uburyo bw'Imikorere: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patente: Laika Design
Abagize Itsinda: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Abafotoye: Laika Design