Lezai Dental Clinic Ikirango n'Umwihariko w'Ikirango na Guangzhou Cheung Ying Design Co., Ltd.

Umushinga Lezai Dental Clinic Ikirango n'Umwihariko w'Ikirango wa Guangzhou Cheung Ying Design Co., Ltd. ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2021

Lezai Dental Clinic Ikirango n'Umwihariko w'Ikirango

na Guangzhou Cheung Ying Design Co., Ltd.

Umukiriya: Guangzhou Cheung Ying Design Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

12,606

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #117574

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lezai Dental Clinic Ikirango n'Umwihariko w'Ikirango

Lezai Dental Clinic ni ikirango n'umwihariko w'ikirango byakorewe ivuriro ry'amenyo. Igishushanyo gikoresha imiterere y'ibintu n'imyanya itagaragara kugira ngo bibumbire hamwe bikagira ikimenyetso kimwe cy'amashusho. Imirongo migufi n'imirende ihujwe n'inzengo y'umuzenguruko igaragaza abantu bakuru n'abana bafatanye amaboko mu muzenguruko. Umwanya utagaragara uri hagati ufite imiterere y'iryinyo. Amabara adakomeye mu miterere atanga umuvuduko wo kuruhuka n'ubushyuhe, akaba anatera imbaraga ishusho y'umutekano, ibyishimo, n'ubuhanga bw'akazi. Ikirango cyashushanyijwe mu buryo bwa vector kugira ngo gikoreshwe mu bicapo n'ikoranabuhanga rya digitale mu bunini butandukanye, kandi hariho n'igitabo cy'amabwiriza y'ikirango gishyigikira ikoreshwa rihamye n'igihe cyose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Lezai Dental Clinic Ikirango n'Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lezai Dental Clinic Ikirango n'Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lezai Dental Clinic Ikirango n'Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Ibipimo n'Ipaki: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Ibibazo Fatizo: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Ikoranabuhanga ryo Guteza Imbere: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Ikibazo cy'Ishusho: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Ubushakashatsi: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Ibyatumye Habaho: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Igihe cy'Umushinga: The project started in October 2019 and finished in February 2020 in Guangzhou.
Uburyo bw'Imikorere: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Abagize Itsinda: Creative Director: Zhiji Dong
Designer: Lu Gu