Ben Su Umumenyetso w'Ikirango cy'Iresitora na Chao Feng

Umushinga Ben Su Umumenyetso w'Ikirango cy'Iresitora wa Chao Feng ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2021

Ben Su Umumenyetso w'Ikirango cy'Iresitora

na Chao Feng

Umukiriya: MET Creative Brand

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

8,377

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #120278

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Ben Su Umumenyetso w'Ikirango cy'Iresitora

Ben Su ni umumenyetso w'ikirango wakozwe ku bw'iresitora yihariye mu kurya ifi n'umuboga wafunguritswe (sauerkraut). Uyu mumenyetso ushingiye ku ngenzi y'igicuruzwa nyamukuru, umurage w'umuco udafatika w'umuboga wafunguritswe, ukorwa n'amaboko kandi ugafunguzwa mu minsi 280 nta biyongera ku buryo bw'imiti ihari (preservatives). Ipositeri nyamukuru igaragaza izi ngirakamaro z'igicuruzwa mu buryo bugaragara butaziguye, ikoresheje imirongo yoroshye hamwe n'itandukaniro rikomeye ry'amabara kugira ngo yorohereze kumenyekana. Iyi resitora ifite ubuso bwa metero kare 260, kandi irimo n'ahantu ho kwerekana umuboga wafunguritswe ku muryango w'injira. Ahantu hakoreshwa hamwe n'ibikoresho by'imurikagurisha bihuza umumenyetso w'ikirango n'ubwoko bw'ubwubatsi bwo mu mbere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Ben Su Umumenyetso w'Ikirango cy'Iresitora ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Ben Su Umumenyetso w'Ikirango cy'Iresitora biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Ben Su Umumenyetso w'Ikirango cy'Iresitora ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Ibipimo n'Ipaki: The project covers a total of 260 square meters.
Ibibazo Fatizo: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Ikoranabuhanga ryo Guteza Imbere: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Ikibazo cy'Ishusho: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Ubushakashatsi: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Ibyatumye Habaho: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Igihe cy'Umushinga: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Uburyo bw'Imikorere: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patente: Copyrights belong to Pushui Zhang, 2020.
Abagize Itsinda: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Abafotoye: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.