Umushinga R Gate Emblem Primary Function: Ikimenyetso Ranga Ikigo wa Riiid Inc. ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
IfezaAmashusho· 2021
R Gate Emblem Primary Function: Ikimenyetso Ranga Ikigo
na Riiid Inc.
Umukiriya: Riiid Inc.
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #120723Imigereranyo
Ibyerekeye R Gate Emblem Primary Function: Ikimenyetso Ranga Ikigo
Book Text: Ikimenyetso R Gate ni igishushanyo cy'ikimenyetso ranga ikigo cyakorewe ikigo cy'ikoranabuhanga mu burezi. Iki kimenyetso gishingiye ku ishusho y'urwinjiriro rw'urufunguzo. Ishusho y'umweru y'inyuguti R iri hagati mu kariyani k'ubururu bwimbitse kandi igakora irembo. Iri rembo ni ikigereranyo kigaragara cy'urugi rufungura isi y'uburezi kandi rugasangiza uburambe bushya bwo kwiga. Ubururu bwimbitse bw'inyanja ni ibara ry'ibanze. Inyuguti R kandi ikoreshwa nk'igipimo shingiro ku muryango w'inyuguti uhuye n'iyo mu buremere bubiri. Sisitemu y'ikimenyetso ranga ishyirwa mu bikoresho biri kuri interineti n'ibitari kuri interineti.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
R Gate Emblem Primary Function: Ikimenyetso Ranga Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. R Gate Emblem Primary Function: Ikimenyetso Ranga Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. R Gate Emblem Primary Function: Ikimenyetso Ranga Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Ibipimo n'Ipaki
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Ibibazo Fatizo
- AI, AI Ed, Education, Branding, CI
- Ikoranabuhanga ryo Guteza Imbere
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Ikibazo cy'Ishusho
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Ubushakashatsi
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Ibyatumye Habaho
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Igihe cy'Umushinga
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Uburyo bw'Imikorere
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Abagize Itsinda
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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