Underforest: Select Primary Function: Ikimenyetso cy'Ikirango na Yi-Jen Tu

Umushinga Underforest: Select Primary Function: Ikimenyetso cy'Ikirango wa Yi-Jen Tu ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2021

Underforest: Select Primary Function: Ikimenyetso cy'Ikirango

na Yi-Jen Tu

Umukiriya: Chiayi Forest District Office - Forestry Bureau

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

44,354

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #121055

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Underforest: Select Primary Function: Ikimenyetso cy'Ikirango

Underforest: Select ni ikimenyetso cy'ikirango cyakozwe ku bikorwa by'ubukungu bwo munsi y'amashyamba muri Tayiwani. Ikirango kigizwe n'utubariro dune tw'icyatsi kibisi cy'ishyamba tugaragaza inyuguti y'Igishinwa isobanura "ishyamba" kandi tugaragaza igitekerezo cyo kubaho hamwe n'amashyamba. Icyatsi kibisi cy'ishyamba gihagararira umutungo kamere, mu gihe zahabu itaboneshereza ihagararira ubushobozi bw'ubukungu. Ipaki ikoresha impapuro za simili kugira ngo igire imiterere isa n'iy'ibiti kandi irangira ikozwe ku ifoyile ishyushye ya zahabu itaboneshereza. Guhuza amashusho no gukoresha ubwoko bumwe bw'ipaki bigabanya ikiguzi cy'ibikoresho kandi bishyigikira abavaramashyamba bo mu karere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Underforest: Select Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Underforest: Select Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Underforest: Select Primary Function: Ikimenyetso cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Ibipimo n'Ipaki: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Ibibazo Fatizo: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Ikoranabuhanga ryo Guteza Imbere: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Ikibazo cy'Ishusho: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Ubushakashatsi: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Ibyatumye Habaho: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Igihe cy'Umushinga: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Uburyo bw'Imikorere: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Abagize Itsinda: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO