Happetsy Primary Function: Ikimenyetso cy'Ikirango na Anamarija Leljak

Umushinga Happetsy Primary Function: Ikimenyetso cy'Ikirango wa Anamarija Leljak ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2021

Happetsy Primary Function: Ikimenyetso cy'Ikirango

na Anamarija Leljak

Umukiriya: Happetsy

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #122375

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Happetsy Primary Function: Ikimenyetso cy'Ikirango

Book Text: Happetsy ni ikimenyetso cy'ikirango cyakorewe isosiyete y'ibicuruzwa by'amatungo yo mu rugo. Igishushanyo gihuza uburyo bwa kera bwa retro n'ubworoheje bugezweho. Ubwoko bwa retro bugaragazwa n'urutonde rw'amabara, imyandikire yandikishijwe intoki, n'imishushanyo y'utudomo. Imisozi isukuye, imyanya ifunguye, hamwe n'imyandikire ya sans serif bishyiraho ubwiza bugezweho bushya. Ikirango gihuza ishusho y'injangwe n'imbwa na rukiramende, ishusho ifitanye isano n'ihamye n'ubudahemuka. Amashusho yose yashushanyijwe nka vekitori kandi atangwa mu mabara ya RGB, CMYK, na Pantone kugira ngo agaragare kimwe muri buri buryo bwose bwo gutangaza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Happetsy Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Happetsy Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Happetsy Primary Function: Ikimenyetso cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Ibipimo n'Ipaki: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Ibibazo Fatizo: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Ikoranabuhanga ryo Guteza Imbere: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Ikibazo cy'Ishusho: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Ubushakashatsi: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Ibyatumye Habaho: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Igihe cy'Umushinga: The project started in March 2019 and finished in May 2019 in Denmark.
Uburyo bw'Imikorere: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Abafotoye: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.