Dodoshine Umwihariko w'Ikirango na Xu Chen and Rong Zhang

Umushinga Dodoshine Umwihariko w'Ikirango wa Xu Chen and Rong Zhang ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2021

Dodoshine Umwihariko w'Ikirango

na Xu Chen and Rong Zhang

Umukiriya: Dodoshine

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #123740

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Dodoshine Umwihariko w'Ikirango

Dodoshine ni umwihariko w'ikirango washinzwe ku bw'ikirango cy'ibikoresho bikoresha ikoranabuhanga rya ultraviolet mu koza no kwica udukoko. Izina rifitanye isano n'umuco w'Abashinwa wo gushyira ibintu mu zuba kugira ngo bice udukoko dutera indwara, umuco ujyanye n'ubuzima bwiza ndetse n'ikoranabuhanga rya ultraviolet. Inyandiko-mvugo y'ikirango ishingiye ku bwoko bw'inyuguti nini za sans serif, hiyongereyeho ibisobanuro bya serif bikoreshwa cyane n'amakampanyi y'imideri. Guhuza ibi bintu byombi bituma ikirango kigira isura y'izuba n'iyunganira mu buryo bw'imideri. Inyandiko-mvugo y'ikirango irashobora gucapwa ku bicuruzwa no ku bikoresho by'itumanaho ku bunini buke bwa milimetero 34 na 10.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Dodoshine Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Dodoshine Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Dodoshine Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Ibipimo n'Ipaki: It can be print on the minimal size at 34mm x 10mm.
Ibibazo Fatizo: logo, shine, logotype, typeface, font
Ikoranabuhanga ryo Guteza Imbere: It can be print on the product or marketing material.
Ikibazo cy'Ishusho: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Ubushakashatsi: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Ibyatumye Habaho: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Igihe cy'Umushinga: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Uburyo bw'Imikorere: People can see and read it. And then they can understand the meaning of the logo.
Abagize Itsinda: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu