Smartmoov Primary Function: Ikimenyetso cy'Ikirango na Ricardo Filipe Lopes da Silva

Umushinga Smartmoov Primary Function: Ikimenyetso cy'Ikirango wa Ricardo Filipe Lopes da Silva ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2023

Smartmoov Primary Function: Ikimenyetso cy'Ikirango

na Ricardo Filipe Lopes da Silva

Umukiriya: Smartmoov

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #126213

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Smartmoov Primary Function: Ikimenyetso cy'Ikirango

Book Text: Inyungu z'ingenzi z'iyi ntonganya y'ubucuruzi ni ukwimuka n'uguhindura ubucuruzi ku buryo bukwiye. Umucuruzi ashobora guhindura ubucuruzi bwe akabushyira mu buryo bworohereye kandi bwimukanwa, bityo agakwirakwiza ubucuruzi bwe cyane ku isoko. Iki kirango kigaragaza izi ndangagaciro mu buryo bunyaruka kandi bugezweho binyuze mu buhanga bwo kureba buhoraho, bugamije gutera imbaraga abantu bugenewe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Smartmoov Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Smartmoov Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Smartmoov Primary Function: Ikimenyetso cy'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Ibipimo n'Ipaki: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Ibibazo Fatizo: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Ikoranabuhanga ryo Guteza Imbere: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Ikibazo cy'Ishusho: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Ubushakashatsi: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Ibyatumye Habaho: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Igihe cy'Umushinga: August 2019 to November 2019 in Curitiba, Brazil
Uburyo bw'Imikorere: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.