Umushinga Fragrance Gallery Primary Function: Igishushanyo cy'imbere y'ubucuruzi wa Yuan Jiang and Chen Song ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.
IfezaImbere y'Inyubako· 2022
Fragrance Gallery Primary Function: Igishushanyo cy'imbere y'ubucuruzi
Umukiriya: SODA Architects
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #128567Imigereranyo
Ibyerekeye Fragrance Gallery Primary Function: Igishushanyo cy'imbere y'ubucuruzi
Book Text: Fragrance Gallery ni ahantu ho hagurishwa imbere ho hashushanyijwe hakoreshwa n'ikigo cy'imibavu i Beijing, hafite ubuso bwa metero kare 314. Uwo mwanya washushanyijwe nk'inzu y'ubuhanzi aho kuba nk'iduka risanzwe. Irembo ryubatswe hakoreshejwe amacupa y'imibavu asubijwe mu buzima nka 5,000, bikaba biremo imiterere y'itangazamakuru ihinduka ibara mu manywa no mu ijoro. Mu cyumba kinini, ubuso bugoramye bufite uburebure bwa metero 20 bwikoreye amashusho ya digitale y'imiterere y'imibavu n'amakuru ku mateka no ku bikoresho fatizo. Igishushanyo gihuza ibintu byo kureba, ijwi, impumuro n'ibintu byo gukoreshwa mu buryo bw'imikoranire, kandi gicyerekeza abashyitsi mu rugendo bakwiyoborera ubwabo.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Fragrance Gallery Primary Function: Igishushanyo cy'imbere y'ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Fragrance Gallery Primary Function: Igishushanyo cy'imbere y'ubucuruzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fragrance Gallery Primary Function: Igishushanyo cy'imbere y'ubucuruzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Ibipimo n'Ipaki
- 314 Square Meters
- Ibibazo Fatizo
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Ikoranabuhanga ryo Guteza Imbere
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Ikibazo cy'Ishusho
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Ubushakashatsi
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Ibyatumye Habaho
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Igihe cy'Umushinga
- The project started in August 2019 and finished in October 2020 in Beijing.
- Uburyo bw'Imikorere
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Abagize Itsinda
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Abafotoye
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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