Insecta Iridesse Primary Function: Igitabo cy'Icapa cy'Ubucuruzi na Plus Collaboratives

Umushinga Insecta Iridesse Primary Function: Igitabo cy'Icapa cy'Ubucuruzi wa Plus Collaboratives ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Kwamamaza.

IfezaKwamamaza· 2022

Insecta Iridesse Primary Function: Igitabo cy'Icapa cy'Ubucuruzi

na Plus Collaboratives

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Kwamamaza

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #131277

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Insecta Iridesse Primary Function: Igitabo cy'Icapa cy'Ubucuruzi

Insecta Iridesse ni igitabo cy'icapa cy'ubucuruzi cyakozwe kugira ngo kigaragaze ingaruka z'icapa rya metali. Iki gitabo gisimbura urwego rusanzwe rw'amabara rukoresheje inyandiko-bushakashatsi y'umushakashatsi w'impimbano zandika amoko y'udukoko dudasanzwe two mu mitekerereze. Ibiceri makumyabiri na cumi bimeze nk'amabuye y'agaciro y'imitako, harimo utugozi tw'amaboko, imikufi, imitako y'umusatsi, uducamu tw'amatwi n'utugozi tw'imyenda, byakozwe hafi ya byose mu mpapuro kandi bicapishijwe amarangi adasanzwe ya zahabu, ifeza n'umweru. Iki gitabo kirimo amakarita apfunyitse, amatike, ibice by'ikinyamakuru n'impamyabushobozi ku mpapuro zafunitse n'izitafunitse. Abareba baterwa inkunga yo gusuzuma buri ngaruka y'icapa hafi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Insecta Iridesse Primary Function: Igitabo cy'Icapa cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Insecta Iridesse Primary Function: Igitabo cy'Icapa cy'Ubucuruzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Insecta Iridesse Primary Function: Igitabo cy'Icapa cy'Ubucuruzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Ibipimo n'Ipaki: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Ibibazo Fatizo: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Ikoranabuhanga ryo Guteza Imbere: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Ikibazo cy'Ishusho: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Ubushakashatsi: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Ibyatumye Habaho: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Igihe cy'Umushinga: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Uburyo bw'Imikorere: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Abagize Itsinda: PLUS Collaboratives
Abafotoye: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.