Terra Coffee Roasters Gushushanya Ikirango na Akihito Shimizu

Umushinga Terra Coffee Roasters Gushushanya Ikirango wa Akihito Shimizu ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

PlatiniAmashusho· 2022

Terra Coffee Roasters Gushushanya Ikirango

na Akihito Shimizu

Umukiriya: Terra Coffee Roasters

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #134335

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Terra Coffee Roasters Gushushanya Ikirango

Igishushanyo cy'ikirango gifite imigozi, gishingiye ku mpumuro yumvikana ituruka mu rwego rwo gukora aho imbuto z'ikawa zihingwa, cyerekana mu buryo bugaragara uburambe bw'ikawa isanzwe kandi nziza. Buri kirango cy'ikigo kirimo guhuza amafoto y'ahantu ahuza amaso y'abahinzi n'inkomoko yabo, ibidukikije byabo, n'abaguzi, hamwe n'ibishushanyo byerekana imiterere y'uburyohe. Ibi byerekana ubwiza budasanzwe bw'ikawa zitandukanye zikorwa muri buri karere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Terra Coffee Roasters Gushushanya Ikirango ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Terra Coffee Roasters Gushushanya Ikirango igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Terra Coffee Roasters Gushushanya Ikirango ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Ibipimo n'Ipaki: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Ibibazo Fatizo: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Ikoranabuhanga ryo Guteza Imbere: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Ikibazo cy'Ishusho: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Ubushakashatsi: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Ibyatumye Habaho: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Igihe cy'Umushinga: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Uburyo bw'Imikorere: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Abagize Itsinda: Kiyoshi Uehara
Akihito Shimizu
Abafotoye: Photography : Yuma Gamae(Package,PR Tools)