Free Umumaro w'Ibanze: Ubwoko bw'Ikirango na Fengnan Lin

Umushinga Free Umumaro w'Ibanze: Ubwoko bw'Ikirango wa Fengnan Lin ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2022

Free Umumaro w'Ibanze: Ubwoko bw'Ikirango

na Fengnan Lin

Umukiriya: Free

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

11,258

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #135862

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Free Umumaro w'Ibanze: Ubwoko bw'Ikirango

Umwandiko w'Igitabo: Free ni ubwoko bw'ikirango bwakozwe ku bwoko bw'agatambaro k'isuku. Ikimenyetso cy'inyandiko cyavuguruwe hifashishijwe inyuguti F yubamye gato, ihishura imyifatire y'urubyiruko kandi yizeye ejo hazaza. Inyuguti ebyiri e zishushanyijwe nk'umurongo umwe utabogamye w'ikoranabuhanga, uhujwe hamwe. Iki cyuma cy'inyuguti ebyiri gifatanye cyakuwe mu kimenyetso maze gikoreshwa nk'ishusho nyunganizi, ikoreshwa ku makarita y'ubucuruzi, insimbi z'irangamimerere, imifuka y'inyandiko, udusanduku two kohereza vuba n'imifuka y'urukuta. Uyu murongo ugenda uhindagurika ugaragaza umudendezo n'ubwigenge mu kwiyerekana. Uburyo bw'ibipimo by'igaragara buzigama ubuzima bw'ikirango buhamye kandi bushobora kwaguka mu nzira zose, haba kuri interineti no hanze yayo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Free Umumaro w'Ibanze: Ubwoko bw'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Free Umumaro w'Ibanze: Ubwoko bw'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Free Umumaro w'Ibanze: Ubwoko bw'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Ibipimo n'Ipaki: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Ibibazo Fatizo: Brand visual upgrade, Sanitary napkins, GEN Z,
Ikoranabuhanga ryo Guteza Imbere: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Ikibazo cy'Ishusho: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Ubushakashatsi: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Ibyatumye Habaho: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Igihe cy'Umushinga: Guangzhou,Guangdong Province,China,July 6,2021
Uburyo bw'Imikorere: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Abagize Itsinda: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng