Umushinga Can You See the Music Indangamuntu wa Brand Bar Communications ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2022

Can You See the Music Indangamuntu

na Brand Bar Communications

Umukiriya: Franz Liszt Chamber Orchestra

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

36,217

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #137173

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Can You See the Music Indangamuntu

Igikorwa cyakozwe na Orchestre Urugereko rwa Franz Liszt numuziki uyobowe numuziki ufite imbaraga zigamije kubyutsa isura ya orchestre. Abayiremye bahimbye urundi rurimi rwa muzika, aho injyana iyo ari yo yose ishobora kugaragara mu murongo w'amabwiriza yasobanuwe. Indangamuntu yemerera buri munyamuryango wa orchestre kubaka ikirango cye bwite, kijyanye nigice bakunda cya repertoire. Byongeye kandi, bitewe nigishushanyo mbonera cyateguwe cyashizweho, ndetse nababumva bashobora guhinduka igice cyibikorwa byo kuvugurura indangamuntu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Can You See the Music Indangamuntu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Can You See the Music Indangamuntu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Can You See the Music Indangamuntu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Ibibazo Fatizo: music-driven, dynamic, flexible, identity
Ikoranabuhanga ryo Guteza Imbere: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Ibyatumye Habaho: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Igihe cy'Umushinga: The new identity was published in February, in Hungary.
Abagize Itsinda: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions