Avant Modern Cuisine Umwirondoro w'Ikirango na Jiawei Wu

Umushinga Avant Modern Cuisine Umwirondoro w'Ikirango wa Jiawei Wu ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2022

Avant Modern Cuisine Umwirondoro w'Ikirango

na Jiawei Wu

Umukiriya: Jiawei Wu Design

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #137847

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Avant Modern Cuisine Umwirondoro w'Ikirango

Avant ni resitora y'ibiryo byiza cyane iherereye mu Bushinwa. Igitekerezo cy'ikirango gikoresha uburambe bw'abayobozi mu mahanga kugira ngo batange abakiriya ibiyibukwa bidasanzwe nk'aho bagiye mu rugendo. Biratangira ku rutonde rw'ibiryo rwatunganijwe nk'urwandiko rw'urugendo. Nyuma y'ifunguro ryose, abakiriya bahabwa itike ryihariye ryateguwe hashingiwe ku gitekerezo runaka inyuma y'iryo funguro n'ibiyibukwa biva mu miji. Ubu burambe bwo kurya bwamamaye cyane igihe ingendo zahagaritswe bitewe n'icyorezo cya Covid.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Avant Modern Cuisine Umwirondoro w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Avant Modern Cuisine Umwirondoro w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Avant Modern Cuisine Umwirondoro w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Ibipimo n'Ipaki: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Ibibazo Fatizo: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Ikoranabuhanga ryo Guteza Imbere: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Ikibazo cy'Ishusho: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Ubushakashatsi: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Ibyatumye Habaho: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Igihe cy'Umushinga: The project started in July 2020 in China and finished in March 2021.
Uburyo bw'Imikorere: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Abagize Itsinda: Jiawei Wu
Abafotoye: Jiawei Wu_Designer
Guanzhong Qiu_Photographer