Bank of England Umwirondoro w'Amashusho na Matteo Ruisi and Peter McCabe

Umushinga Bank of England Umwirondoro w'Amashusho wa Matteo Ruisi and Peter McCabe ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2022

Bank of England Umwirondoro w'Amashusho

na Matteo Ruisi and Peter McCabe

Umukiriya: Bank of England

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Bank of England Umwirondoro w'Amashusho

Gushushanya kuri banki nkuru bivuze gushaka kuringaniza hagati y'amakuru y'ubuhanga n'ayoroshye, ibisubizo byaturuka ku bakozi, itumanaho rusange rishimishije, n'urukurikirane rw'amabwiriza. Ibi ntabwo byoroshye kugera kubyo kandi bishingiye ku miterere yoroshye y'imbere. Irangamuntu rishya ryateguwe hamwe n'abantu bazarikoresha, haringanijwe ibintu byose bijyanye n'itumanaho. Ryibanda ku kugera ku bantu benshi hamwe n'uburyo bworoshye, bufite akamaro, buteguwe neza kandi butandukanye. Aya mahame y'ingenzi yakoreshejwe nk'icyerekezo cy'igishushanyo ku bikoresho byose by'amashusho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Bank of England Umwirondoro w'Amashusho ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Bank of England Umwirondoro w'Amashusho biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Bank of England Umwirondoro w'Amashusho ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Ibipimo n'Ipaki: Not applicable
Ibibazo Fatizo: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Ikoranabuhanga ryo Guteza Imbere: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Ikibazo cy'Ishusho: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Ubushakashatsi: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Ibyatumye Habaho: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Igihe cy'Umushinga: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Uburyo bw'Imikorere: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Abagize Itsinda: Lead Designer: Matteo Ruisi
Designer: Peter McCabe