Umushinga Biblioteche di Roma Umwirondoro w'Ikirango wa Ragu Communication ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
ZahabuAmashusho· 2022
Biblioteche di Roma Umwirondoro w'Ikirango
Umukiriya: Sistema Biblioteche di Roma
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #140666Imigereranyo
Ibyerekeye Biblioteche di Roma Umwirondoro w'Ikirango
Biblioteche di Roma ni umwirondoro w'ikirango wakozwe ku rusobe rw'amasomero rusange rw'umujyi wa Roma. Uyu mwirondoro uranga isabukuru y'imyaka makumyabiri n'itanu y'urusobe rw'amasomero kandi ugamije kugaragaza udushya no kuboneka kuri bose. Ikirango cya kera cyerekanaga igitabo gifunze cyaryamye ku ruhande rwacyo. Ikimenyetso gishya cyerekana igitabo gifunguye gishobora kandi gusomwa nk'inyuguti ya mbere y'izina. Ikimenyetso mu buhanzi bushushanya ni gisukuye kandi ni ingenzi. Uyu mwirondoro ukoreshwa ku bikoresho byo mu biro byandikwaho, ku buryo bwa ikoranabuhanga, mu kwamamaza, ku bitangazamakuru byo hanze no ku byapa ndanga.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
Biblioteche di Roma Umwirondoro w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Biblioteche di Roma Umwirondoro w'Ikirango biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Biblioteche di Roma Umwirondoro w'Ikirango itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Ibipimo n'Ipaki
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Ibibazo Fatizo
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Ikoranabuhanga ryo Guteza Imbere
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Ikibazo cy'Ishusho
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Ibyatumye Habaho
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Igihe cy'Umushinga
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Uburyo bw'Imikorere
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patente
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Abagize Itsinda
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Abafotoye
- Ragu Communication
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