XYG Window Umwihariko w'Ibendera na Xinyue Guo

Umushinga XYG Window Umwihariko w'Ibendera wa Xinyue Guo ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2023

XYG Window Umwihariko w'Ibendera

na Xinyue Guo

Umukiriya: XYG Studio

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

10,850

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #140907

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye XYG Window Umwihariko w'Ibendera

XYG Window ni umwihariko w'ibendera wakozwe ku bw'ikigo cy'imyubakire (design studio). Uyu mwihariko uhuza ubuhanzi gakondo bw'abanyabwenge b'Abashinwa (literati) n'ubworoshye bugezweho. Izina ry'uwashinze icyo kigo ryasenyuwe rigashyirwa mu duce two koroherwa (strokes), hanyuma rigasubizwamo mu buryo bw'ikimenyetso gakondo (traditional seals). Ibintu by'ubwiza byakuweho, imiterere igahindurwa hakoreshejwe grids na Fibonacci spiral. Iyi nyigisho yaturutse ku myandiko gakondo y'Abashinwa (ancient Chinese seal script) no ku madirishya y'imirima gakondo ya Suzhou. Kuri urubuga rw'ikoranabuhanga (website), imyanya myiza n'imibi, izwi nka yin na yang, ikoreshwa nk'utubuto tw'ubuyobozi (navigation buttons).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

XYG Window Umwihariko w'Ibendera ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. XYG Window Umwihariko w'Ibendera biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. XYG Window Umwihariko w'Ibendera yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Ibipimo n'Ipaki: N/A
Ibibazo Fatizo: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Ikoranabuhanga ryo Guteza Imbere: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Ikibazo cy'Ishusho: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Ubushakashatsi: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Ibyatumye Habaho: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Igihe cy'Umushinga: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Uburyo bw'Imikorere: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Abagize Itsinda: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Abafotoye: Xinyue Guo