Umushinga Pakka Coffee Shop Ikimenyetso cy'Ubucuruzi wa Sersen Shenzhen Brand Consulting ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2023

Pakka Coffee Shop Ikimenyetso cy'Ubucuruzi

na Sersen Shenzhen Brand Consulting

Umukiriya: Pakka Coffee Shop

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #142456

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pakka Coffee Shop Ikimenyetso cy'Ubucuruzi

Pakka Coffee Shop ni ikimenyetso cy'ubucuruzi cyakozwe kuri iduka ry'ikawa riri i Shantou, mu Bushinwa. Igishushanyo kigizwe n'inyandiko yanditswe n'intoki ihuza n'amabara abiri anyuranye, ubururu n'orange. Inyandiko yoroheje ifite inkomoko mu buhanzi bwa graffiti n'ubuhanzi bwo mu muhanda, mu gihe guhuza amabara byerekana imisusire ya kera y'Abanyamerika (American retro style). Uburyo bworoshye bw'igishushanyo bufasha kubungabunga isura y'ikimenyetso ku buryo buhuriweho kandi bworoshye kumenyekana mu bitangazamakuru bitandukanye. Iki kimenyetso kigamije guhuza umuco w'ikawa n'ubuzima bwa buri munsi, kikanashimisha abakiriya b'urubyiruko bakunda imyambarire n'imideri y'umuhanda.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Pakka Coffee Shop Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pakka Coffee Shop Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pakka Coffee Shop Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Ibibazo Fatizo: LOGO, Brand Image, Coffee culture, Street culture, American style
Ikibazo cy'Ishusho: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Ubushakashatsi: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Ibyatumye Habaho: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Igihe cy'Umushinga: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Uburyo bw'Imikorere: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe