Mohanii Irangamimerere ry'Ikimenyetso cy'Ubucuruzi na Wei Sun

Umushinga Mohanii Irangamimerere ry'Ikimenyetso cy'Ubucuruzi wa Wei Sun ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2023

Mohanii Irangamimerere ry'Ikimenyetso cy'Ubucuruzi

na Wei Sun

Umukiriya: DOTONE Brand Design

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #142914

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Mohanii Irangamimerere ry'Ikimenyetso cy'Ubucuruzi

Mohanii ni irangamimerere ry'ikimenyetso cy'ubucuruzi ryakozwe ku ikirango cy'imideri gifite imizi mu muco wa aziya y'iburasirazuba. Logo ishingiye ku nyuguti z'ikilatini, zihaye iki kimenyetso cy'ubucuruzi isura yoroshye kandi mpuzamahanga. Inyuguti M ni ikimenyetso cy'ibanze kandi yerekeza ku wino, bikaba bihuza iki kimenyetso n'ubuhanzi bwo kwandika bw'Abashinwa. Imiterere ya serif n'imirongo igaragaza imbibi bihujwe kandi bigasobanurwa mu buryo bushya. Inyuguti M na H zashimangiwe, mu gihe izindi nyuguti zagabanyijwe, ku buryo hakorwa ibice bigaragara ku maso. Iki kimenyetso gishobora gusubirwamo, gucamo ibice no kongera guhurizwa hamwe, kandi gishobora gukoreshwa ku buryo ubwo ari bwo bwose bwo kubugaragaza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Mohanii Irangamimerere ry'Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mohanii Irangamimerere ry'Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mohanii Irangamimerere ry'Ikimenyetso cy'Ubucuruzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Ibipimo n'Ipaki: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Ibibazo Fatizo: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Ikoranabuhanga ryo Guteza Imbere: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Ikibazo cy'Ishusho: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Ubushakashatsi: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Ibyatumye Habaho: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Igihe cy'Umushinga: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Uburyo bw'Imikorere: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patente: All copyrights DOTONE Brand Design,2020
Abafotoye: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020