Umushinga Tgl Ibirango Bya Tgl wa Wei Sun ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2023

Tgl Ibirango Bya Tgl

na Wei Sun

Umukiriya: DOTONE Brand Design

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

11,009

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #143895

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Tgl Ibirango Bya Tgl

TGL ni urubuga rwubushakashatsi nuburezi kubana. Ikoresha itumanaho ryiza nuburyo bushimishije bwo kwigisha. Ikirangantego gikoresha inyoni yinyoni nkibintu bitwara ibicuruzwa. Ikoresha ibimenyetso byoroshye kandi byera byerekana amashusho kugirango ikore ishusho yikirango ikungahaye kandi ishimishije, mugihe ikora ikirango gitandukanye IP, iha ikirango ibiranga abantu, bigafasha kurushaho gukorana nabana no gushiraho amarangamutima. Gukoresha muri rusange imvugo ikungahaye yerekana imvugo itanga ijwi ryiza, ryubusore ninshuti.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Tgl Ibirango Bya Tgl ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Tgl Ibirango Bya Tgl biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Tgl Ibirango Bya Tgl ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Ibipimo n'Ipaki: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Ibibazo Fatizo: Brand Design, Logo Design, Brand Identity, Education, IP Design
Ikoranabuhanga ryo Guteza Imbere: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Ikibazo cy'Ishusho: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Ubushakashatsi: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Ibyatumye Habaho: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Igihe cy'Umushinga: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Uburyo bw'Imikorere: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patente: All copyrights DOTONE Brand Design,2021
Abafotoye: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021