Waaron Kuu's Gushushanya Ibicuruzwa na Shawn Goh Chin Siang

Umushinga Waaron Kuu's Gushushanya Ibicuruzwa wa Shawn Goh Chin Siang ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2023

Waaron Kuu's Gushushanya Ibicuruzwa

na Shawn Goh Chin Siang

Umukiriya: Hai Soon Leong Sdn.Bhd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

13,375

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #149135

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Waaron Kuu's Gushushanya Ibicuruzwa

Waaron Kuu ni resitora ihagarariye imico itandatu y’amoko yo muri Maleziya. Kugirango ugaragaze ubwiza rusange bwikirango, Itsinda ryakoresheje ibara ry'umuyugubwe ryimbitse kugirango bashimangire buri muco wumuco kandi bongeraho imikino nibikoresho gakondo. Bakoresheje kandi ibintu bitandukanye byaho kugirango bashushanye ibishushanyo, bishyirwa mubice bitandukanye bya resitora no mubikombe no gupakira. Igishushanyo ntigaragaza gusa imico itandatu y’amoko yo muri Maleziya ahubwo inakora ishusho idasanzwe kuri resitora.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Waaron Kuu's Gushushanya Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Waaron Kuu's Gushushanya Ibicuruzwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Waaron Kuu's Gushushanya Ibicuruzwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Ibipimo n'Ipaki: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Ibibazo Fatizo: Malaysia, Malaysia Food, Branding Design
Ikoranabuhanga ryo Guteza Imbere: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Ikibazo cy'Ishusho: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Ubushakashatsi: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Ibyatumye Habaho: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Igihe cy'Umushinga: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Uburyo bw'Imikorere: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patente: waaron kuns, 2023
Abafotoye: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.