RE MAX Daelim Agapaki k'Ibitabo by'Imenyekanisha na Sang Ryu

Umushinga RE MAX Daelim Agapaki k'Ibitabo by'Imenyekanisha wa Sang Ryu ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Inyandiko Zisohoka.

BuronzeInyandiko Zisohoka· 2024

RE MAX Daelim Agapaki k'Ibitabo by'Imenyekanisha

na Sang Ryu

Umukiriya: RE/MAX Daelim

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Inyandiko Zisohoka

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #155961

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye RE MAX Daelim Agapaki k'Ibitabo by'Imenyekanisha

Agapaki k'ibitabo by'imenyekanisha yakozwe kugira ngo rikoreshwe na RE MAX Daelim, uwakira uburenganzira bushya bwo gucuruza umurongo mpuzamahanga w'imitungo itimukanwa, Real Estate Maximums (RE MAX), mu Koreya y'Epfo. Harimo ibinyamakuru byanditswe mu ndimi zombi z'Ikoreya n'Icyongereza hamwe n'agakandara k'amadosiye agamije gukwirakwiza ibikorwa by'igurisha by'abacuruzi b'imitungo itimukanwa ku bakiriya bashoboka. Byatewe n'ubufatanye n'abacuruzi b'imitungo itimukanwa, umushushanya yayoboye itumanaho ry'ikirango ku bicuruzwa by'uwakira uburenganzira bwo gucuruza kugira ngo bamenyekanishe serivisi zabo n'imikorere yabo. Igitabo cy'imenyekanisha kirimo amakuru yuzuye, mu gihe agakandara k'amadosiye gakiraho inyandiko z'igurisha kugira ngo yorohereze ibiganiro n'abakiriya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

RE MAX Daelim Agapaki k'Ibitabo by'Imenyekanisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. RE MAX Daelim Agapaki k'Ibitabo by'Imenyekanisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. RE MAX Daelim Agapaki k'Ibitabo by'Imenyekanisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Ibipimo n'Ipaki: 210 x 297 mm
Ibibazo Fatizo: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Ikoranabuhanga ryo Guteza Imbere: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Ikibazo cy'Ishusho: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Ubushakashatsi: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Ibyatumye Habaho: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Igihe cy'Umushinga: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Uburyo bw'Imikorere: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.