Umushinga Giao Hang Tiet Kiem Igishushanyo cy'Ikirango wa M-N Associates ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
IfezaAmashusho· 2024
Giao Hang Tiet Kiem Igishushanyo cy'Ikirango
Umukiriya: M — N Associates
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #161550Imigereranyo
Ibyerekeye Giao Hang Tiet Kiem Igishushanyo cy'Ikirango
Ihinduka ry'igishushanyo cy'ikirango cya Giao Hang Tiet Kiem (GHTK) ryerekana mu buryo nyabwo imiterere y'urujya n'uruza n'umuco bya Vietnam. Byahumetswe n'ibiziga bya pikipiki n'amakarita y'inzira nto, ikirango cyongeye gushushanywa hamwe n'ikimenyetso cy'akamwenyura kwizeye bitanga umunezero n'ikizere binyuze mu guhuza ikoranabuhanga. Imyandikire ikora yerekana imbaraga zihindagurika z'imiterere y'imijyi ya Vietnam, bigamije guhuza n'imitima y'abakiriya bo mu karere mu gihe cy'ikoranabuhanga. Ubu buryo bushya buhuza umurage no kugezwa kuri none, bukabona ubwikora bw'ubuzima bw'imijyi ya Vietnam buzana ibihe.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Giao Hang Tiet Kiem Igishushanyo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Giao Hang Tiet Kiem Igishushanyo cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Giao Hang Tiet Kiem Igishushanyo cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- Ibipimo n'Ipaki
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - Ibibazo Fatizo
- branding, logistic, dynamic, vietnam, green, digital
- Ikoranabuhanga ryo Guteza Imbere
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- Ikibazo cy'Ishusho
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- Ubushakashatsi
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- Ibyatumye Habaho
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- Igihe cy'Umushinga
- The project was done within 6 months and was launched officially February 2024
- Uburyo bw'Imikorere
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- Patente
- © M — N Associates 2024, Vietnam
- Abagize Itsinda
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - Abafotoye
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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