Meet in Arcadia Igishushanyo cy'Ikirango cy'Ubuzima bw'Ikigo na Xiaoming Meng and Xueke Fang

Umushinga Meet in Arcadia Igishushanyo cy'Ikirango cy'Ubuzima bw'Ikigo wa Xiaoming Meng and Xueke Fang ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2025

Meet in Arcadia Igishushanyo cy'Ikirango cy'Ubuzima bw'Ikigo

na Xiaoming Meng and Xueke Fang

Umukiriya: China Social Entrepreneur Foundation

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #164726

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Meet in Arcadia Igishushanyo cy'Ikirango cy'Ubuzima bw'Ikigo

Meet in Arcadia ni igishushanyo cy'ikirango cy'ubuzima bwaremewe umushinga wo kongera ubuzima mu cyaro mu mudugudu wa Longtang, mu Ntara ya Guizhou, mu Bushinwa. Ikirango gishingiye ku nyuguti y'Ubushinwa isobanura ubwiza. Imirima y'umuceri igenda igeramye igaragazwa mu buryo bworoheje kandi budasobanutse. Hejuru y'imirima, amazu y'umudugudu wa Miao agaragazwa mu buryo budasobanutse akaba yifatanyije n'imirongo y'inyuguti, umurongo umwe ukaba igisenge. Iki kirango gishyigikira ubukerarugendo bw'icyaro nk'inganda nkuru y'aho hantu. Igishushanyo kigamije kugaragaza umuco w'aho hantu no gufasha abaturage kugira uruhare mu kubaka ikirango.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Meet in Arcadia Igishushanyo cy'Ikirango cy'Ubuzima bw'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Meet in Arcadia Igishushanyo cy'Ikirango cy'Ubuzima bw'Ikigo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Meet in Arcadia Igishushanyo cy'Ikirango cy'Ubuzima bw'Ikigo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Ibipimo n'Ipaki: Height 594mm x Width 420mm
Ibibazo Fatizo: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Ikoranabuhanga ryo Guteza Imbere: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Ikibazo cy'Ishusho: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Ubushakashatsi: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Ibyatumye Habaho: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Igihe cy'Umushinga: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Uburyo bw'Imikorere: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patente: Logo (2022) China Social Entrepreneur Foundation
Abagize Itsinda: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Abafotoye: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]