Piggy Express Igishushanyo cy'Umuranga w'Ikirango na Du Qingyu and Dong Xiuxiu

Umushinga Piggy Express Igishushanyo cy'Umuranga w'Ikirango wa Du Qingyu and Dong Xiuxiu ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2026

Piggy Express Igishushanyo cy'Umuranga w'Ikirango

na Du Qingyu and Dong Xiuxiu

Umukiriya: Piggy Express Creative Design Team

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

9,492

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #173387

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Piggy Express Igishushanyo cy'Umuranga w'Ikirango

Piggy Express ni igishushanyo cy'umuranga w'ikirango cyakozwe ku bwa serivisi yo guhamagara imodoka zitwara abantu. Uyu muranga uhindura akamenyetso k'ingurube kari mu kirango cy'iki kigo kikaba umufasha w'urugendo w'inshuti. Uburyo bw'amabara akaze bwongera ukugaragara kw'igishushanyo ku kigero cya 42 ku ijana, kandi ishusho yihariye ituma umuranga umenyekana ku buryo bumwe mu bitangazamakuru byose. Amashusho anyeganyega ayobora abakoresha mu bikorwa nko gukoresha impushya zo kugabanyirizwa no gukurikirana inzira. Uyu muranga wanonosowe binyuze mu byiciro mirongo itatu byo guhindura ishusho kandi wageragejwe n'abakoresha barenga ijana mu mijyi y'Ubushinwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Piggy Express Igishushanyo cy'Umuranga w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Piggy Express Igishushanyo cy'Umuranga w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Piggy Express Igishushanyo cy'Umuranga w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Ibipimo n'Ipaki: The sizes depend of the media where it is applied
Ibibazo Fatizo: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Ikoranabuhanga ryo Guteza Imbere: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Ikibazo cy'Ishusho: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Ubushakashatsi: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Ibyatumye Habaho: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Igihe cy'Umushinga: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Uburyo bw'Imikorere: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Abagize Itsinda: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Abafotoye: Piggy Express