Peace and Presence Well-Being Kuranga na Lisa Winstanley

Umushinga Peace and Presence Well-Being Kuranga wa Lisa Winstanley ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2020

Peace and Presence Well-Being Kuranga

na Lisa Winstanley

Umukiriya: Peace & Presence Well-being UK

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

55,938

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #87317

Shakisha Byinshi Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Peace and Presence Well-Being Kuranga

Amahoro no Kubaho Imibereho myiza Nisosiyete ikorera mubwongereza, yubuvuzi bwuzuye butanga serivisi nka reflexology, massage yuzuye na reiki kugirango ivugurure umubiri, ubwenge numwuka. Imvugo igaragara yikimenyetso cya P & amp; PW ishingiye kuri iki cyifuzo cyo kwiyambaza igihugu cyamahoro, gituje kandi kiruhura cyatewe no kwibuka nostalgic yibuka mubidukikije, cyane cyane biva mubimera n'ibinyabuzima biboneka kumugezi no mumashyamba. Ibara palette ifata imbaraga zamazi ya Jeworujiya muburyo bwumwimerere ndetse na okiside yongeye gukoresha nostalgia yibihe byashize.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Peace and Presence Well-Being Kuranga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Peace and Presence Well-Being Kuranga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Peace and Presence Well-Being Kuranga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Ibipimo n'Ipaki: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Ibibazo Fatizo: branding, visual identity, logo, stationery, packaging, merchandise
Ikoranabuhanga ryo Guteza Imbere: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Ikibazo cy'Ishusho: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Ubushakashatsi: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Ibyatumye Habaho: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Igihe cy'Umushinga: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Uburyo bw'Imikorere: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.