Pleady Branding Umumenyerekano w'Ikirango na Katsumi Tamura

Umushinga Pleady Branding Umumenyerekano w'Ikirango wa Katsumi Tamura ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Pleady Branding Umumenyerekano w'Ikirango

na Katsumi Tamura

Umukiriya: Good Morning Inc

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

29,825

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #90561

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pleady Branding Umumenyerekano w'Ikirango

Pleady Branding ni gahunda y'umumenyerekano w'ikirango yakorewe uruganda rwihariye rukora ubwoya bwo gufatanya (taping). Iyi gahunda irimo izina ry'ikirango, ikirango cy'ikimenyetso, ipaki, urubuga rwa interineti, katalogi z'ibicuruzwa, amashusho y'ikirango n'ibyumba by'imurikagurisha. Izina rihuza amagambo "play" na "ready". Itumanaho rishingiye ku ijambo rikurikirana Tape or Lose ndetse n'ishusho nyamukuru y'umukobwa uhiga, iyo shusho ikaba yatewe n'umurongo unyura muri kirangamenyetso. Ibara ry'umuhondo-icyatsi rigaragaza ko iyi gahunda yibanda ku bakinnyi. Imicungire y'amabara igumisha ibara ry'ikirango ryahamye kuri impapuro, kuri filime no ku mbonerahamwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Pleady Branding Umumenyerekano w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pleady Branding Umumenyerekano w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pleady Branding Umumenyerekano w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Ibipimo n'Ipaki: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Ibibazo Fatizo: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Ikoranabuhanga ryo Guteza Imbere: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Ikibazo cy'Ishusho: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Ibyatumye Habaho: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Igihe cy'Umushinga: PLEADY launched in July 2019.
Uburyo bw'Imikorere: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Abagize Itsinda: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida