Seotun Saram Umwihariko w'Ikigo (Corporate Identity) na Yangji Kim

Umushinga Seotun Saram Umwihariko w'Ikigo (Corporate Identity) wa Yangji Kim ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

Seotun Saram Umwihariko w'Ikigo (Corporate Identity)

na Yangji Kim

Umukiriya: Seotun Saram

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #91596

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Seotun Saram Umwihariko w'Ikigo (Corporate Identity)

Seotun Saram ni umwihariko w'ikigo ku serivisi ihuza abantu bashaka ubufasha n'abajyanama b'umwuga. Izina risobanura umuntu utaramenyera, kandi umugani uvuga ko buri wese atangira mu buryo budahamye. Umugani w'inkuru usobanura uburyo bw'ubujyanama ku bantu batazi neza ubujyanama. Iyi nkuru igizwe n'abakinnyi babiri: Seotun, umujyanama uzerera, na Gobukki, umujyanama utinda ariko wizewe. Ubushishozi bw'impapuro zishyushye, ubururu bw'ijoro busobanutse kandi burimbanye, hamwe n'amashusho yakozwe n'intoki, bigize uburyo bw'igaragara. Intego ni ugutanga ubujyanama nk'ikintu cy'ubugenzi, gishyushye kandi cy'umutekano.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Seotun Saram Umwihariko w'Ikigo (Corporate Identity) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Seotun Saram Umwihariko w'Ikigo (Corporate Identity) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Seotun Saram Umwihariko w'Ikigo (Corporate Identity) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Ibipimo n'Ipaki: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Ibibazo Fatizo: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Ikoranabuhanga ryo Guteza Imbere: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Ikibazo cy'Ishusho: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Ubushakashatsi: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Ibyatumye Habaho: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Igihe cy'Umushinga: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Uburyo bw'Imikorere: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Abagize Itsinda: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim